Any matter requires publicity for
its buildup. Promotion involves communicating the existence of your modify to the
maximum number of people and with to persuade them to get your products and
facilities.Television, Radio and Newsprint advertisements, Hoardings, Fliers,
Leaflets, Direct Marketing are some of the usual methods of issue publicity.
In the supplementary millennium,
the internet is the most powerful medium for issue publicity as billions of
people have right of entry to it and they are the potential audiences to
believe communications a propos your products and facilities.
Have a see at the attached graph;
this is data released by World Bank about internet usage.
You will locate that internet
usage has increased unexpectedly in China in front 2006 and in India by now
2009. It is clear that the internet is an in force medium to advertise and
circulate your products as more and more people are accessing it. Also back the
usage of smartphones has increased exponentially in the last few years, the
internet becomes mobile and is a enormously available tool for the consumer
supplementary increasing its usage. Please see the attached graph. This will
make us realize why is digital publicity important to businesses. You will see that Digital Advertising is the
fastest growing media in India in 2016 and 17.