In the contemporary business landscape, digital transformation has emerged as a critical factor for success across industries. While large corporations often dominate discussions on technological advancements, small businesses also experience significant impacts from digital transformation. This article explores how digital transformation influences small businesses, the opportunities it presents, and the challenges it poses.
Understanding Digital Transformation
Digital transformation refers to the integration of digital technologies into all areas of a business, fundamentally changing how businesses operate and deliver value to customers. It involves adopting technologies such as cloud computing, artificial intelligence (AI), big data analytics, and the Internet of Things (IoT) to streamline processes, enhance customer experiences, and create new business models.