1. Inconvenient / confused
I felt inconvenient in my daily
life and work, and I didn't know what to do. Or memorize and record things that
I was very upset about, and make the solution a business.
2. Impressive / Inspiring
How to make a business that is
happy or saved in everyday life. On the other hand, there is also a viewpoint
that produces and reproduces special scenes that cannot be or cannot be
experienced in everyday life.
3. Hobbies / preferences
How to make a business what you
like from the beginning and worked separately from work. The development
changes depending on whether the “favorite thing” exists widely or shallowly in
the world.
4. Experience and expertise
A method of thinking about a
business using the experience, knowledge, and skills cultivated as a member of
society. While there are options to show the skill in the same industry, there
is a way of thinking to increase the value by bringing it to another industry.
5. Property / assets
A way of thinking about a
business with things you have, from visible things such as real estate such as
land and buildings, cars and household goods, and even collections to invisible
things such as qualifications and connections.
Think about <business axis>
6. Introduction / joining
A method of thinking about new
businesses by connecting different industries and business categories. The idea
is to incorporate mobile and delivery types into the industry where it is
common sense to set up stores and attract customers.
7. Separation / division
A method of extracting and
commercializing only a part of the business processes that are considered
necessary for a single business. Various outsourcing businesses and advertising
agencies are originally based on this idea.
8. Resuscitation / Resurrection
A method of re-emerging a product
or service that has reached the end of its life cycle or defined as scarce
value or made certain improvements. Recycling of old houses is one of these
types.
9. Change and diversion
A method of thinking about a new
market by changing the use of existing products and services to something
different from the original, or re-examining them with new values. It is famous
that charcoal, a fuel, has become a healthy product.
10. Import / Export
A method of taking in something
that is not in Japan but in a foreign country and vice versa. There are also
ways of thinking such as those in Kansai that are not in Kanto and those that
are in this industry but not in that industry.
Seeds of business ideas exist in everyday life
There are still many ways to
discover business ideas. There are many seeds lurking in daily life and work.
The 10 items listed above are tips for finding them.
However, it is not always
necessary to be aware of all 10 items. You can start by taking a quick look and
picking out only the things that come with a pinch. Even that alone, things
that have been overlooked so far and “something that you don't care” in the
corner of your memory should become a seed for valuable ideas.
Although business ideas can be
discovered using only one of the 10 items, I would like you to combine them as
much as possible. In particular, it would be ideal if you straddled your own
axis and business axis.
By the way, these stories are
easy to understand by referring to actual examples. Businesses that combine
novel ideas are introduced in various media, so reading these articles and
analyzing what hints the business has combined should be a study.
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