Online
marketing has fundamentally leveled out competition between companies of
different sizes. Beside large brands with huge marketing budgets, small
businesses are attracting attention. The budget of a small company is not
comparable to a large company. Although you need less money to recover your
investment, there are many strategies to consider before jumping online and
selling the product you want.
Here are some strategies I've
implemented as SME owners, freelancers,
and startup founders. I am convinced that for me and many other entrepreneurs,
these approaches have led to proven and sustainable online marketing success.