
What Is Guest Blogging?
Briefly, guest
blogging means publishing content on other websites. It’s a common practice
in digital marketing and it can work very well as a tool for SEO because you
can include a link back to your website. In turn, this can have a positive
influence on your search engine rankings.
What’s Wrong with Guest Blogging?
Within Google’s guidelines,
there’s nothing wrong with guest blogging. According to HubSpot, 53% of
marketers say blog creation is their top inbound marketing priority. So it would
take a pretty blunt announcement from Google before we can safely say guest
blogging is a no-go.