Without a doubt, a business plan is the guide that allows you to organize the operation and growth of your company. As well as presenting, in a concise and fast way, the most relevant characteristics of your undertaking to your work team, your suppliers, clients and related parties. This is very important.

I recommend you comply with these 10 Commandments for a good business plan. So you can start shaping your business.

1.- Explain the business objective:

It is an executive summary. Provide all the data on the activities that your company will develop. From its name, mission, vision, values and all aspects related to the business profile.

2.- Define the problem:

It is about presenting, in detail, the problem you want to solve. Make a list of the obstacles that your company will solve for its customers with its creation. You can include examples that explain how this process will be carried out. In short, determine the situation you want to solve.

3.- Clarify the solution:

You must explain how your company is going to solve the difficulties listed above. The business opportunity it represents. The strategies that you will develop to achieve the objectives proposed at this point.

4.- Tell your story:

Explain how was your initiative to create your business idea. So your work team and your clients can know the origins of this venture that aims to be special and unique.

In addition to satisfying the needs and satisfying the wishes of its customers.

5.- Describe your audience:

It is advisable to describe what your potential customers, your current customers, your audience, your key audience are like. Make a market segmentation and classify them by groups, so you can determine the campaigns for each one.

6.- Define your competition:

Name your competition and point out their main characteristics. Establish points of differentiation and how they are alike. Define how they behave, where they are, what their rates are. Also, include the advantageous characteristics of your business over the competition.

7.- Explain your product or service:

What products or services will you market? Describe them and explain the possible plan for their development. It is also necessary to clarify what tools will be used to achieve this, etc.

8.- Select the organizational model of your company:

In this step you must define 3 main aspects:

First, how will the price of your product or service and the profit margin be set?

Second, how are you going to sell and distribute your product or service? Y

Third, how do you plan to advertise your company, product or service?

9.- Present to the entrepreneurial work team:

Describe the members of the work team. Explain the skills, functions, experiences and qualities of each of them and assign responsibilities, with their respective curricula vitae. And the type of project you are involved in.

You also have to incorporate the required positions, the needs of the staff and the Human Resources policy. For more information on this topic, read my article entitled Hiring Human Talent in a Company. There you will find all the structure you need to know.

10.- Predict finances:

You should try to explain and predict the profit margin (monthly or yearly) and the expenses (monthly) of the business. In addition to presenting all the fundamental financial information, related to: cash flow, profit margin, billing, taxes, among other points.

Follow these simple steps when presenting the business plan to your team, suppliers or clients to quickly put them in context.

Keep in mind that the conciseness of the ideas presented here will help your team to always keep in mind the important aspects of your business. And they will work together to achieve the objectives and goals.