Do you know what internal marketing is? If you don't know, you are very lucky. Well, here I will teach it and it is a very important area so that your business can function in the correct way. So keep reading we will learn much more.

You've surely heard a lot about marketing. So much so that you have focused on traditional marketing, and of course on digital marketing. However, internal marketing is something that many businesses, especially small ones, currently ignore, leaving aside its benefits.

So I want to invite you to learn a little more about this sector. But above all that we put it into practice to see the true fruits of our business.

What is internal marketing?

Just as traditional and digital marketing seek to sell our idea (service, product ...) to our clients, each with their own particularity, internal marketing seeks to sell the idea of the business, company, project to its workers. That is why they speak of internal.

But make no mistake. It is not about whether you sell cake, that your own employee buys them. No! But to sell the idea as something good, that it will work, that it will bring us profit, that it will help the client to solve a need ... in such a way that they are motivated by the work they do to make the achievement of objectives possible.

Importance of internal Marketing

By increasing employee motivation it is logical that we increase productivity. And not everything is a number, that is, 10, 20, 30 ... cakes, but what they produce will be of high quality. This undoubtedly has an effect on our customers who can count on a better product. Therefore, indirectly, we are contributing to marketing focused on our clients.

As entrepreneurs we must understand that our workers are not slaves. And as I said some, we must understand that they are important. Reason why we must work so that they feel as comfortable as the clients.

If we are not able to sell our idea to our own workers, we can hardly sell it to a client. We have to get rid of that memory chip that says that the worker has to work for us because he needs money. Even if this is the case, even if it is a main reason, the ideal is that apart from that the worker does his work with love and passion because he is convinced that what he is doing is going to work.

Tips for applying internal marketing in our business

Here are some tips in relation to this matter. If you apply it, you will see in a short time the change in the work environment and the motivation of the employees.

Put someone in charge of this type of marketing. Someone within the human resources team to watch over MI strategies and compliance.

Improves communication between employees, and Boss - Employee communication by 1000%. It is ideal to start working within the MI. So talk to your team and inform them that from now on they will be more listened to for the good of the company and everyone. Just the fact of reporting this motivates them.

It demands in a fun and friendly way that each week or month present an idea, strategy or something that adds value to the company. Do not do it as a regime, but as giving value to their knowledge.

Likewise, do not ...

… Sell the idea that they work well so they can get paid. Rather, they are an important part of a team to achieve goals that benefits an entire community. Without that work it would be impossible to achieve anything.

Give your products or services a try. In other words, what they produce. This way they will be able to feel what the customer feels when purchasing a product and will have more sensitivity.

Detect non-conformists and work to solve them. You must follow up with them as with the client.

Give your employees a gift from time to time. You can do them on special dates, just as you do with the client. It is important to have a database with all your tastes, characteristics, etc.

Give them the public recognition they deserve. Not only within your company but also through your social networks. Why not publish your SEO and say that thanks to that character the company has reached a new level in relation to its image?

This has been it for now my friend. Although you do not see that it is something that is going to give you money directly like the other types of marketing, you have to know that it will do it indirectly. So take this internal marketing thing seriously and not just anything.