When designing your marketing strategy, it is extremely important to have the advice of a team of experts in Public Relations. Its objective is to publicize your products and services. For this reason, their work is transcendental in correctly using the Elements of Persuasive Communication in PR.

But before proceeding further, it is important to make it clear that Public Relations should not be confused with Advertising, which is what allows promoting products.

While the PR are in charge of the activities that allow companies to have contact and exchanges with their target audience (clients and related parties), through various means and actions.

What is Public Relations?

Taking this explanation into account, it is appropriate to define PR as the actions of strategic contact between an organization or company with its related parties, which can be identified as target audiences or audiences.

The purpose is to strengthen their professional, work and friendly ties, to achieve the win-win effect, through heterogeneous activities.

There are countless other definitions, but some communication specialists coincide in presenting this concept in their online studies:

Public Relations are a set of coordinated and sustained strategic communication actions over time. Its main objective is to strengthen ties with different audiences, listening to them, informing them and persuading them to achieve consensus, loyalty and support from them, in present and / or future actions.

Considering the responsibility they have in the company, Public Relations carry out an important task. Its north is to create an adequate, appropriate and convenient environment for the effective use of business opportunities.

Your target audience

And that can be achieved with excellent results. How? With talent, creativity and perseverance.

And, furthermore, if the team that is responsible for developing public relations, makes your company become an essential entity. Especially in all the actions carried out by your target audience.

It is worth noting that this integration is extremely important for the execution of projects that are developed jointly.

On the other hand, it can be said that its purpose is much broader than making good contacts. Rather, PR seeks to increase the prestige of a company or a personality, through contact with other people or institutions.

In short, one of its most important objectives is to build, manage and position a positive image of the entrepreneurial project (or its leaders), given the connections that the company needs to achieve better results.

How is this objective achieved?

There really are many ways to crystallize it. Public relations have a wide field of work and, precisely, this very important work allows them to motivate behaviors in their clients, so that they are always favorable to your company.

However, one of the most successful is Persuasive Communication, because it can meet its objectives through subtle, less direct, obvious or incisive messages.

By the way, this point has become a center for discussion and analysis, taking into account that on some occasions the role of PR is intended by people who are not specialists in the field. But really this is a topic for another article.

Then, when pointing out the way to achieve objectives and affirming that one of the most useful tools for public relations is persuasive communication, it is interesting to know what that type of communication that is so effective consists of.

Persuasive Communication ... Definition

If the idea is to investigate its meaning, you will find countless definitions, which combine what is Communication and Persuasion. Both words contain many elements that describe their respective processes.

To be specific, Persuasive Communication can be identified as a process that allows the transmission of information, by means of signs, through a channel, in order to persuade the receiver.

The goal is to persuade

Unlike the concept of Communication, which is similar, in this definition the primary objective is to persuade. This means that when transmitting the information, you want to achieve a change of opinion, behavior, attitude or perception in the receiver.

In other words, influencing people to think in a certain way. Even that they can carry out an action that is the one that the issuer wants.

Taking this interpretation into account, we are surrounded by persuasive communication of all types and forms. This is especially true in the world of advertising and politics.