How to manage personal branding in professional profiles

Are you looking for the keys to manage your personal brand in professional profiles? Well, you came to the right place. Here I explain the elements that you should know.

The relevance of learning to manage a personal brand is clear today. It is no longer just a business issue. Our exposure on social media, for example, demands it.

And it is that with new technologies, many social practices are changing, so whatever area we dominate, we need to manage the personal brand.

To achieve the purpose of this installment, please pay attention to the following content:

·         What is personal branding?

·         Keys to managing personal branding:

·         Know each other well

·         Take care of the image

·         Humanize communication

·         Add value

·         Closing comments.

I start with an important definition, that of personal brand.

What is personal branding?

The brand is the set of qualities that distinguishes us, which allows us to identify and differentiate ourselves. In fact, we must be aware that our brand is registered from the moment we are born.

The brand is something inherent to companies and products, but also to people.

And in the event that we exercise a profession or are experts in something, we have a personal brand associated with our professional profile.

Be careful, even when we do not think about the personal brand, it exists and is totally independent of whether it is well worked or not.

Consider this statement: personal brand is the mark we leave on others and the memory they have of us. What do you think?

As you know, in recent years the need to work on the personal brand has become relevant, in a particular way, due to the high exposure we have on social networks.

 

Through them we project an image of our personality, attitudes and values, which prompts us to be careful and attentive to what we say and do.

That is what is called personal branding, a process that every manager, entrepreneur, professional… should be familiar with.

The branding refers to the brand creation and management of the elements that contribute to its construction and dissemination.

In this sense, without a doubt, we must know the essential aspects of public image management, direction and protocol, especially with regard to professional profiles.

And it is that branding helps to be better known in a specific professional sector, to gain recognition and visibility and, by extension, to have more and better clients.

Keys to managing personal branding

 

Key 1: the need to know each other well

To work on the personal brand, it is necessary to define it. This implies addressing three levels: what is said, what is done and what should be the attitude .

Being aware of oneself and of what our purpose is, helps us build the rest. That is why it is convenient to ask yourself basic questions such as the following:

·         Who I am?

·         What I want to do?

·         What are my goals?

·         Other questions, equally relevant, are the following:

·         What can I offer to others?

·         What value can I contribute?

·         What are my values?

·         Who do I contact and how do I do it?

Keep in mind that when you have certain notoriety or some type of responsibility, everything you post on social networks or other digital media is registered on the Web and will be subjected to analysis.

 

Therefore, it is convenient to take care of the message (what is said, what is done and the attitude). But also, we must take care of the medium used: the physical plane if the message is in person, the web design, the profile in networks, etc.